A Guide to Our Identity and Graphic Standards
Success, name recognition, and the ministry’s strong brand equity can not be assumed. A key element in maintaining brand equity in the community is consistent brand identity.
The following guidelines outline SouthBrook’s identity standards and the appropriate use. This does not attempt to provide solutions to all conceivable applications; instead it sets a standard of detailed specifications for existing applications and provides guides for new ones. These are necessary to help ensure that ministry graphics are applied uniformly and consistently in all applications ranging from stationary to signage in virtual and live environments.
Any questions or concerns regarding logo use or application, please contact the SouthBrook MarCom Department.
“Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.”
— Rafe Offer